Immersive Storytelling
Whether from activations at San Diego Comic-Con or websites and online stunts that take you in-world, a part of my work has been to create and oversee components of a campaign that go beyond just the informative and, instead, take the viewer right into the series itself.
This could involve a range of work, including writing and reviewing copy and scripts, to selecting wardrobe and cast, to overseeing the final launch or performance.
Watchmen's Remixed Reality
The campaign sought to allow fans to experience the series’ unique setting by extending its narrative into our world. HBO wanted to engage fans of the source material and newcomers alike by creating immersive experiences that were accurate to the pre-established world, while embracing the series’ voice, to use technology to tap into themes and storylines, and mirror the show’s use of masks as a form of self-expression.
Westworld Microsites
Although no longer live, Westworld once featured a robust suite of microsites, inviting viewers into its sci-fi landscape.
Westworld's "Incite"
Westworld's Season 3 campaign focused on Incite, a company whose use of data slowly spirals from the awe-inspiring to the chill-inducing. This scripted in-world promo was used to first introduce Incite to the world at the Wired25 event, where it was presented as a real-life organization.
Bringing Westeros to the Real World
House of the Dragon x Duolingo Partnership
HBO partnered with Duolingo to bring the language of the Targaryens to the fans. From “dracarys” to “sōvēs”, users were given the opportunity to learn High Valyrian language phrases, and win a “Valyrian Steel” sword.
Game of Thrones: #QuestfortheThrone
Leading into the final season, HBO partnered with agency Droga to hide six Iron Thrones throughout the globe, dropping fans hints on Twitter to help them locate each.
Discover More
Check out these articles for coverage on some featured activations and stunts.